Advertising machine is a new generation of intelligent equipment, which is composed of a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and advertising is carried out through multimedia materials such as pictures, words, videos, small plug-ins (weather, exchange rate, etc.), so advertising is the main role and purpose of advertising machine. The original idea of advertising machine is to turn advertising into active, so the interaction of advertising machine makes it have many public service functions, and to attract customers to actively browse advertising.
Therefore, the mission of advertising machine at the beginning of its birth is to change the mode of advertising passive communication, and attract customers to actively browse advertising through interaction. The development direction of advertising machine has been continuing this mission: intelligent interaction, public service, entertainment interaction, etc.